Jan 8, 2020
Robert Sanchez is the founder and CEO of Digital Empathy, a marketing firm servicing the needs of the veterinary industry that specializes in website development, targeted ads and content writing. Since he believes customers make decisions based on their own emotions, Robert incorporates behavioural psychology into web development, preferring to craft a narrative around his clients’ practices that pet owners can participate in. In this episode, Robert discusses his lifelong love of animals and crusade against non-medical euthanasia, breaks down his high-risk approach to investment, and explains why he takes such a creative approach to veterinary marketing.